The HTC ChaCha flopped, the phone with the Facebook button from 2011. The Kin flopped, a social-centric device. Facebook Home, the hated Android skin, in terms of most people intensely disliking it, flopped spectacularly. Phones with specs that would only turn heads in previous years tend not to do so well either. One might see an axiom here and act accordingly. Instead, AT&T, HTC and Facebook launched the HTC First.
I have the benefit of hindsight, however Todd Haselton did not when he called the flop before details of the phone were available. His conclusions were that this phone, which would surely have underwhelming specs (it did), would flop (it did), as will any subsequent attempt to make some sort of Facebook phone. Given that this had to have been obvious to the suits as the probable outcome, I wonder why they continue to bother.