Apple with just the iPhone managed to make Flash playing, as a prerequisite for a normal web experience on any device, vanish by pulling support on iOS. Apple hasn’t shown much interest in WebP yet, so that’s not helpful to the cause, but Chrome for iOS has been topping the iOS downloads charts, and on my sites this month is accounting for 25% of iOS traffic, up from 10% in March. So that’s not a bad window for Google to take advantage of to help lift this thing off the ground and I am perplexed as to why they haven’t done it. If it is something that iOS somehow prevents them from doing, perhaps they could get around it by similar means of what Opera does, and what Chrome Beta for Android does with Google’s SPDY proxy servers.
You too Windows Phone, let’s get the environment so that if someone wants to use a WebP-supporting browser, regardless of which of the somewhat-relevant platforms he’s using, there’s at least some option available. No skin off your back, you’re only handing something good to the web, not so much to Google’s bank account, so just do it.
Google, your math guys have done some fascinatingly amazing work with WebP and beyond. You’ve given me respect for mathematics. It is pure potential progress, everybody wins if support becomes ubiquitous. With Mozilla cozying up to implementation in Firefox finally, plus what I presume is an ability for you to drop it into Chrome for iOS, the hole in the dam may finally be getting big enough to push the big players over the edge, just as has been recently done with Microsoft and SPDY. So flex some muscle on WebP adoption, make it happen. No one’s in a better position to make something like that happen than you. The math is there, now drive it home. The web is waiting.
Drive it home, Google.