HTC: Bold, authentic and playful

HTC is now dropping their semi famous and much beloved “Quietly Brilliant” tag line. The important people in suits over at HTC finally came to the realization that the small company was not loud enough, so they’ll be getting a bit more aggressive in the very near future. How aggressive? Brilliant ideas like crashing the Samsung Galaxy S4 release party and capturing it on video, or even tweeting just how “meh” they thought the SG4 was upon its announcement.

Bold, authentic and playful is the new tag they’ll be going for, lets see how this will reshape the image of the company! Good luck HTC!