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Microsoft sells Atlas ad network to Facebook

It’s now official – Microsoft has exchanged a poorly performing ad platform that it overpaid for in exchange for about $100m. Looks like Facebook is serious about revenue from ads. It’s yet to be seen what this means to Microsoft’s ability to be a real player in the advertising sector (you know, the place Google owns) but it seems like another market they are underperforming and undercompeting in that can bite them in the long run. Considering how many screens MS could control this ought to be an easy play. To be continued I guess. Via

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