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Microsoft To Use Skype to Reign Supreme in Video Conferencing

Skype and Lync will work hand in a strategy to allow the consumerization of IT to move ahead full steam.  Two sides of the same coin really.  Lync is the corporate side of the coin and one of Microsoft’s fastest adopted services.  The Skype purchase enables Microsoft to lock in regular consumers and also gives Microsoft the ability to integrate the two services and lock in corporate users.  Corporate + Consumer domination is Microsoft’s end goal.  They are out to expand their ecosystem while simultaneously cutting off competitors before any real traction gets started.

Note: The inclusion of Live Messenger in the featured slide means that Messenger can be seen as the joint that will bring the two services together.  Makes a lot of sense given the large user base of Windows Live Messenger and the increased presence of Windows Live Essentials going forward.