When viewing videos it turns out that more people use Xbox than any other device, whether it’s iPad, iPhone or Android. The metrics come rom Freewheel who measures ads served on professional content like streaming NBC, CBS, ESPN, etc but not YouTube or Netflix. So it’s a relevant but possibly not all-inclusive amount of data yet once again it shows how people are using the Xbox and why Microsoft is getting so aggressive on selling it. Next step is to increase ads and monetizing this content and it seems like that’s a work in progress but moving in the right direction.
via The Next Web