Download!Download Point responsive WP Theme for FREE!

75% of Web Chatter About the Surface Is About Covergate

Either take my word for it or do a past-hour googling of these two things yourself:

“microsoft surface” -splits -splitting –defective

That search got me 101 hits about the Surface that probably don’t mention its touch cover splitting issue. Those are the pages that are not likely to agitate you if you’re a Microsoft enthusiast. Okay, now google this, another last hour search, but this time for the opposite sort of pages:

“microsoft surface” “cover splits” OR “cover splitting” OR defective

I’m getting 76 hits. And the result of dividing 76 by 101 and then multiplying that figure by a hundred, as you all know, is 75.25%. That’s just math.

Meaning, in the past hour (up to the time of my writing this), Google crawled a bunch of new web content in the form of articles, forum pages, blog threads, Youtube videos and so forth and of those crawled things about the Microsoft Surface and the majority of them either mention or completely cover (sorry) its alleged defect.

I feel bad, yet again, for the Microsoft mobile guys. They keep making innovative products that smoke the competition in all aspects but success. So they release the Surface, polished, cool commercials, a couple of them have a minor problem that I’m sure will be addressed to consumers’ satisfaction one way or the other, yet in spite of their extreme designing and marketing efforts, most of the chatter out there is centered around or at least includes this silly nonissue.

“Where there’s smoke there’s fire” doesn’t really apply to the web which likes to seize on anything that might generate a pageview and blows it up way out of proportion. I doubt there’s much fire here at all. I bet none of you who bought this product are having the problem, right? Well, the good news is, as Apple illustrated with Antennagate, these nonissues blow over after a little while and may not doom a product at all. Maybe even this chatter that flares up over something negative can actually spark sales, bad news is good news.

So, no big whoop, people will shut up about the splitting covers and blog and flame about Android fragmentation again. That is, unless there really is fire here, if there is a steady rate of people who buy a Surface RT that encounter the defect and complain about it, then this could persist; and if it persists at a figure like 75%, that I doubt that will do Microsoft any favors which has already admitted to modest sales figures of the device. And hey, when the thing turns out to have flopped so hard that even you won’t deny it, well, I guess you can just blame it on the likes of me.

Doug Simmons