Say whaaat? T-mobile’s CEO called out an entire industry today, essentially doing away with cell phone contracts, he even went as far as to say “stop the bullshit!” Now that’s what I’m talking about! Lets take the iPhone 5 for instance, its said to be available on T-Mobile’s network April 12th with AWS bands and HD voice, which would be a first for US carrires; but the interesting party is how the “no contract” model comes into play.
You’ll only be required to pay $99 up front, which makes the phone very affordable out the gate, so much so, the price is on par with low end smartphones offered by other carries. After your down payment, you’ll be required to pay $20 a month for the two years, which pretty much means you’ll be paying the unsubsidized price over time. And yes, the phone will be sold to you unlock from the very beginning. What make this work is T-Mobile’s super cheap pricing, with a strong $50 plan for everything, add the $20 for the device, and you’ll still be coming in almost $40 cheaper than most of the competition, wow!
But wait, there must be fine print! What happens when I no longer want to pay the $20 for the device? Do I have to give it back? hmmmmm. Also, what happens when I am already in contract? Do they give me a pass and allow me to be as awesome as I want to be? hmmmm.
Oh, lets not forget, rumored for May 3rd, T-mobile will be getting the Galaxy S4 for all to enjoy, and yes, it too will be $99 upfront. YES! Way to go T-Mobile!