imageFortune is claiming that Apple is set to announce the iPad mini on October 17 (with sales starting November 2).  Of course, Windows 8 will be available on October 26, along with the new tablets that go with it. Yes, they are different devices and yes they are different price points but tell that to my mom.

Bottom line is that an inexpensive iPad will be competing with new Windows 8 tablets. You can say that consumers are uninformed. You can say the screen size is different and they have different functionalities. In the end Apple is delivering a relatively well known product (just in a different form factor) against Microsoft’s new OS and new hardware (with plenty of confusion related to what RT has and doesn’t have) and this is 100% relevant to a consumers decision.

I hate you, but well played Apple…well played


  1. bastards! i think i’ll be purchasing one as well. Nokia? Are you there?!?!? Please do something….

  2. $200 Android tablets were only good because of the price for my two cents. I still don’t love the Android environment or fragmentation (if you go Kindle). Apple has a clear edge if they are within a similar price point. Even at $300 it’s worth the extra money for build quality, support and a better ecosystem. And I hate Apple. It’s just a fact though.

  3. Just watch, we’ll get $99 ad-subsidized tablet from Google.That will be their obvious and pretty much only answer.

    Yes Apple has played it very well though I believe the price of the iPad Mini will be $300. I’ll be shocked if its less than $250.

    Its funny because I have no idea how Apple will handle the resolution of the iPad Mini. They definitely don’t want to introduce a fourth resolution to deal with.

    The advertising campaigns between Microsoft and Apple are going to be flooding the airwaves.

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