I got a phone call from my local Best Buy guy and who informed me that they have changed the iPhone 4S presale policy. Last week, the presale did not guarantee you a iPhone 4S on launch day, but guaranteed you one after after that. I decided not to put down my deposit because I was planning on reporting live from Best Buy that morning and standing in line to make sure I got one. As it turns out, people that are in line the day of launch (October 14th) that have already place preorders will be handled prior to anyone in line that does not have a preorder. Sort of makes sense, but that was not the story I got from my Best Buy guy last week. He has told me today that they have modified or changed the policy to make sure that preorder customers get handled first who are also standing in line the day of launch. It will not be first come first serve as previously stated. Bottom line, make sure you have a preorder and stand in line. With over one million preorders taken, there is going to be heavy demand placed against the initial shipments from Apple.


  1. Can this be verified thru the Best Buy site? How do we know your Best Buy ‘guy’ isn’t just some stock boy?

  2. What I did last year for the iphone4 pre order was similar, but they called me at 0630 and said it was ready and to come get it. I was waiting in the parking lot already, about 50 people standing in line.

  3. This agrees with what I was told at the Hunt Valley, MD Best Buy: everyone lines up, but those with preorders get priority.

  4. I was told on 10/7 when I pre ordered that each store decides individually how they will handle the lines on 10/14 for pre and non pre orders. I just emailed the GM and asked him to clarify. I’ll update you all if I get a reply.

  5. I was able to verify my facts with some screen shots from my Best Buy guy. As soon as I can black out the names I will post them. I think the bottom line is everyone needs to be calling their best buy, dropping the 50 dollars, and depending on when you you want it etc, preorder and stand in line… Safest bet.

  6. I emailed the GM at the Kenosha WI store and here was his reply:

    Thank you for taking the time to ask the question, hopefully I can clear it up for you (=

    The process has changed a few times and I apologize for the confusion.

    To my understanding this is how it works: initially all iPhone 4s inventory that comes in to Best Buy will be reserved for customers that did pre-orders. If there are phones left over after the initial reserve they will be for anyone interested in purchasing one.

    We do keep track of how many pre-orders were sold and in what order, so for example if we get in 10 phones and you were the 4th person to get a pre-order you are guaranteed 1 of those 10 phones.

    We will not sell any phones to any customer until all pre-orders have been fulfilled.

    Let me know if there is anything else that I can do for you,

    Mike Frost, GM
    Kenosha, WI #1191

  7. My Best buy in Chicago here said that all best buy stores didnt get their shipment in the white 4s for any of the carriers and that I would be notified when they came in. I don’t know what to believe now.

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