Apparently MS learned that the ad campaign Old Spice was using with Isaiah Mustafa led to them increasing sales by 107% and even though this has to lead to a million jokes about covering up odors, they still went with it. Here’s the spot:

Brilliance? I don’t know, but it is funny.

via Engadget


  1. hahahahahahaha Finally a buff chest for the girl geeks!! YES!

    … er, ahem. Brilliantly played, old boy. ;)

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