Jawbone, the makers of the Jawbone BIG JAMBOX are taking Apple’s change in docking connector from the 30 pin connector to the new Lightning 8 Pin and running with the idea that the “Dock Is Dead”. There is no doubt that there are hundreds of different docks that have been manufacturer and one thing they all have in common is that the docking ports are all the same with the 30 pin connector. Apple has offered a solution that has gone over like a lead balloon. They are going to be charging $30 bucks for a 30 pin to 8 pin adapter. Basically it’s a dollar per pin right Apple?
Jawbone has taken the ill sentiment from the change in docking ports and is using it to their advantage with some marketing that the “Dock Is Dead”. As seen here in their BIG JAMBOX video:
Even though it’s a nice piece of marketing on Jawbone’s part, I am not quite sure I am ready to call the dock dead just yet. First I think there will be plenty of cheaper adapters available other than Apple’s 30 dollar profit center that will allow people to use older accessories with the new iPhone 5. Also I think going forward people will be willing to reinvest in newer accessories even though the cost may leave a bad taste in their mouth. I mean hey, they stood in line for a week to get iPhone 5, what’s wrong with dropping a few more bucks for a new dock right?
The last thing I would bring up is the quality of the Jawbone BIG JAMBOX itself. The overall quality is pretty good but this thing is not easy on the eyes. After hanging out at my local Best Buy and hearing the Bose Soundlink Wireless Mobile Speaker, the JAWBOX has a little catching up to do in the sound category too.