Microsoft has made Kinectimals available for iOS users. This is similar to the version already available for Windows Phones.

This irresistible mobile experience gives you the chance to use your phone to visit the island of Lemuria and play with, care for and fall in love with your very own cub. Bring your pet with you wherever you go! If you’ve already experienced Kinectimals on Kinect for Xbox 360, your phone becomes the key to unlocking five new cubs on your console. Stand-alone mobile game features Kinectimals’ signature visual quality, delightful animation and brand new ways to play with your cub!
To learn more, go to www.xbox.com/Kinectimals
Some functionality not available in all regions.

I like the strategy. Remember, Microsoft is a software maker and they need people to use their software regardless of OS, just like how they have Office for Macs. Microsoft’s current Xbox strategy is to be in everyone’s home and once you’re warm and cozy with Microsoft on your TV and then on your iPad before you know it, it’ll be on your phone as well.  And Windows Phone had first crack at it and it gives iOS users a taste of what they could enjoy. What do you think?

Anyway, here’s the link in iTunes.

10 COMMENTS

  1. “Microsoft is a software maker and they need people to sue their software ” 
    – I think you want to say “use their software” 

  2. Do you really think making MS software available to ios users is going to get them to use a Windows Phone or any other Microsoft OS? How exactly would this come about, has having access to apple software on Windows PC’s made people switch?

    What will the tagline be now, WP7, the only phone with live tiles, since Office, xbox will be on ios, along with their thousands of apps?

  3. This is a single game that they are making available. It’s not like all (100?) Xbox Live WP7 games were opened up to iOS. Over time as WP7 grows I wouldn’t be shocked if iOS gets sloppy seconds on titles where MS Game Studios is the producer though. As a software or gaming company that makes sense. As long as they treat their OS as the first class citizen and the rest get it if they get it (like Office). MS has a problem with perception. People simply don’t like them and they need goodwill whether it be Kinectimals or OneNote. They have to remind people that they make good software and if you want to get the most out of it and be the first to use it then you need their OS as well – PC line and mobile as well.

  4. So in this case, apart from achievements what are the advantages of the WP7 version over the ios version? And what makes you think this is not just the start of a continued rollout of WP7 exclusive games/featurs to ios? Overall what will be the attraction of WP7 seeing as they can get access to MS services and keep the advantages of their own platform, apps, accessories, etc.

    • Isn’t the opposite true? what makes you think this is the start of a continued rollout of WP7 exclusive games/featurs to ios?
      OneNote and Office are not new to Apple products and expect that to grow. MS makes money off of that and the PC version always hits first. They didn’t give away everything here. Kinectimals probably has a really small user base. There are only a few million Kinects sold and to use this you need to be Kinect + Kinectimals + iOS + want it on your phone. Small end base I’d guess.

      • David, we could go round on this all day. Bottom line, WP7 was supposed to be the only place to get Xbox live integration. Now its no longer the case, no one knows if this is the beginning or just a one off. Guess we’ll see if spreading these features to other platform helps or harms Windows Phone in the long term.

  5. Well lot of WP7 fans are disappointed and confused by this direction from Microsoft, but I see something that makes their shareholders and investors happy and apart from that they are also doing this for these reasons at least IMHO
    I left comment on ZDNET here http://www.zdnet.com/tb/1-110633?tag=talkback-river;1_110633_2254669#1_110633_2254669,
    but I am posting the same again:

    Well I agree with your sentiment, I see multiple things with this strategy, but the major ones are:1. slow down the speed of android, they could achieve this by release interesting enterprise and consumer apps to next leader in the market. Microsoft had worked with Nokia for Symbian and RIM for Blackberry and supported their flagship products on those platforms too in addition to their own Windows Mobile.2. Microsoft is a software company and want their presence on majority of the leading platforms. On desktop they are supporting Mac in addition to Windows.3. Microsoft and Apple have an agreement which Steve Jobs and Bill Gates got into, release Office for Mac. I see that they are honoring iOS also as part of this.4. Extend the domain of XBox beyond Microsoft platforms so they are reachable to more audience and can bring more customers to XBox/Kinect and revenue generating XBL.5. Microsoft has a history of developing products for Apple platforms and that dates back to 70s or early 80s, I don’t exactly remember the date. It is beyond my knowledge because my experience with computing is not that old.                   

  6. Basically iOS is to WP, what MacOS is to Win7, but in reverse. So there are a whole bunch of PC/iOS users who have only sipped the Apple KoolAid. Keeping those users interested in Microsoft is a good thing, short and long term.

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