imageMicrosoft Advertising has a new case study about Richard Foster who is behind Edgeway Software. Edgeway has titles for WP7 including the game Rocket21 (which is great) stop[ watches and a ton of amusing apps. Well turns out those little apps have already netted him almost $30,000 in advertising revenue in 4 months. He also has some paid apps so there’s probably a few more dollars to his bottom line. And yes, Microsoft nows about Elbert Perez and his success so if they’re on top of things you can expect to see him highlighted shortly. Oh and they also now about the eCPM issue.  Anyway, here’s their complete release:

Case Study, 03/30/11

As a part-time developer, Richard Foster wanted to find an easy, yet lucrative way to implement ads into his Windows Phone 7 Silverlight apps.

Richard Foster, once a DOS programmer and now working for the family dry cleaning business and developing mobile applications part-time for his company Edgeway Software, is ecstatic about the results he is seeing developing for WindowsPhone 7. Since the introduction of his first app, Unit Converter, in November, Richard has now developed more than 14 apps – all with the Microsoft Advertising SDK for Windows Phone 7 for mobile.

Richard had developed paid apps for the Windows Mobile 6x platform, but since there are a huge number of free apps in the new marketplace for Windows Phone 7, he made the switch to ad-supported apps. For him, this model proved the most lucrative.


Richard has made $28,882 in four months with his suite of apps. “Once I made the switch and implemented the new Silverlight Ad SDK, my revenue went through the roof,” Richard says. “Ease of development was really the spark that allowed me to develop so rapidly. I have used SDK’s from Millennial and AdMob for Android and from a novice perspective, theWindows Phone 7 Ad SDK is far easier. Really top notch.”


  1. Ohh brother, between the news of the NoDo update making it to a few more people, Microsoft suing Google in Europe, being all brave and taking some sort of a stance against Google, and now producing Joe Thirty Grand from their very own little app store which is all about quality not quantity … i’m sure that will be reflected real quick in their efforts to climb out of mobile obscurity and I’d better stop trying to get you guys to bet me money on this stuff

  2. Damn, you’re filled with hate. Dude getting a little shine and you’re acting like a little bitch.

  3. I love anecdotes and using them to size up something like a company’s software store’s attractiveness and prospects almost as much as the next guy but an article, but what I could use even more, even if it’s not flattering to Android, is something about average earnings per this and that and the like instead of Hey this one guy’s making crazy loot with C# or whatever. That’s all, didn’t mean to disparage either him or Microsoft, just Microsoft’s few blog postings today.

    I think they’re suing Google all the time but the announcement this morning sort of rubbed me the wrong way.. Well I apologize for acting like a little bitch, you’re right.

  4. @Doug Simmons: I don’t get you. When was the last time you posted something giving me a reason to switch to anything Google? Mix it up. You want to bitch? That’s cool. Just don’t insult my intelligence with this “it’s cool to hate Microsoft” bullshit. Give me a reason to like Google before you try to get me to hate Microsoft.

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