Author: Murani Lewis

Marketing Myths

I read earlier that Windows Phone is getting it’s buzz killed already by Microsoft’s failure to support full HD displays and quad-core processors. The argument is that the HTC One and Samsung Galaxy S IV are eating Windows Phone’s lunch by marketing such features. I’m seriously scratching my head trying to understand where this comes from. Can somebody show me the last time they’ve seen marketing that marketed dual-core processors? I’m sorry but people need to understand techie interests aren’t the same as general interest. I’ve seen Motorola market their battery life on the Droid Razr Maxx HD, I’ve seen Samsung spend a billion dollars marketing the “Next Big Thing”, “Safe for business” and S-pen. What I haven’t seen Samsung waste a single cent on is talking about processor technology. Apple to my knowledge has never marketed a tech spec. So can we please stop this argument dead in its tracks?

 

Here is a heads up for those who don’t get it yet. Nokia will not be waiting until the fall to get more devices into the market. They will be releasing devices into the market on a rolling basis and other OEMs can do the same. The next major software revision that supports quad-core might not come until Fall but then again we might get revised hardware guidelines this summer. It is the middle of March right now. There is not a flood of devices currently on the market with quad-core processors and 1080p displays. If a Windows Phone lands in the market in the next 6 months with a 1080p display it’ll be well in time to compete with the market leaders.

Making Sense of comScore Numbers

There are 4 major wireless carriers in the U.S. and Windows Phone has a presence on only 3 out of 4. We all know that Sprint has done nothing to help with Windows Phone adoption. They offer no product and probably have not recorded a retail sell of a Windows Phone device in at least six months. So when comScore numbers get tossed around and people start up the gloom & doom hype machine you’ll hear me pull out my trumpet and declare that they all stop being bubble boys. Just like the Bubble Boy fro Seinfeld fame us techies tend to look at products and numbers from an enclosed perspective that lacks the broad information needed to form the basis of good assessment. Windows Phone has managed to maintain a level customer base percentage in the U.S. even in the face of record breaking Apple and Samsung sales. The smartphone market has expanded and Windows Phone has kept pace despite having the disadvantage of tapping into the Sprint subscriber base. That is roughly 50 million subscribers that Windows Phone is not being sold to. Does anyone know how well Windows Phone has to be selling on other platforms to make up for 0% of sales on Sprint each day? Maintaining their position in the current growth climate is a win for the platform and illustrates that adoption has picked up.

Source: comScore

Source: Sprint Subscriber Numbers

Windows Phone 8 Is Great When Done Right

I still vividly remember that INRIX app demo during last summer’s Windows Phone Summit. (at 1hr24min of clip below)The phone automatically connected to the car system via bluetooth and the voice conversation between the app and user was effortless and helpful. I thought at that time if developers use the tools given to them correctly MIcrosoft has a hit on their hands. Fast forward to today and very few developers have went full-tilt and taken advantage of the platform’s standout features. Lack of developer support is rendering the Wallet Hub basically useless. To be fair no other wallet solution on any platform is gaining much traction. Where are the apps that use background location and alert me when I’m close to a store that’s having a sale on an item I’ve put on my watchlist? When I’m out walking downtown on the weekend where are my alerts showing me that an event is going on and asking me if I want to buy tickets? Basically it seems like I want some of the things Google Now is doing well now. Windows Phone 8 has the ability to do it at least as well but its not happening.

Listen I’m a firm believer that leaders lead from the front. Just like Microsoft built the Surface & Surface Pro to show OEMs what great hardware looks like they need to step up and make sure all first-party apps show the best of Windows Phone app development. Skype is flawed and it should be best-in-class. Why doesn’t our stock Calendar app let us know when we need to leave to make a meeting on-time? Tie it in with Bing Maps to offer directions.

image image

Kudos to all the amazing developers producing awesome weather apps. Windows Phone 8 has amazing weather apps that stand up against any on competing platforms. I love how I can pin movies and get notifications for the movies in those apps. What I want is for developers to jump in with both feet and push the envelope. Think outside the box. Can your app use background location to be helpful to the user? Foursquare should be leading with this feature. Can I record a reminder that I’m in the mood for steak and be prompted when I get close to a steakhouse? Maybe I’m asking for too much or maybe I’m just being upfront about what I want from my smartphone. The tools are there now it is up to both the developer and windows phone users to see it through.









About Author

(8) Readers Comments

  1. *claps*
    Well done as always, Murani!

  2. I just want to say a couple of things regarding the beginning of this article.

    The average, and by average I truly mean average buyer of smartphones doesn’t even know, let alone care about processors, cores, pixels, or whatever. Their interest literally goes as far as “can it do the few things I like/want to do?” Kinda sucks, but that’s the truth.

    The spec sheet pissing contest is as misleading as the app count. If a windows phone with half the specs can run as fast, and smooth if not faster and smoother than the latest android with as much stuff crammed into it as the good Lord will allow then who’s the real “winner”?

    • Yeah every time i go visit a carrier store i listen and watch the other customers to see how they choose which phone to buy.

      Long story short its typically can the phone take pics, play games and price of phone. Most don’t even know how many megapixels their camera has and frankly don’t care much about pic quality as long as it’s “good enough”. Nobody is asking which phone has a 1080p screen.

  3. great piece!

  4. I don’t think the majority of people use processor type or core numbers to decide, but it is used in marketing by OEM’s & carriers alike. Just look at AT&T’s commercials & promo literature. You will see/hear “with a speedy x-core processor to”… But that is not the reason for failure of the MS devices. It is partially apps though. People use apps, check out the dowload numbers if you don’t believe me. People love apps & they get comfortable using certain apps & if it not available on another platform, you aren’t going to go there. The average person isn’t going to spend time testing different apps to find one similar. They have onbe they like, or use the one so-&-so told them was great, & that is that.

    Mainly though, I’d say the issue is that all the MS products of late start out feeling great, but then they start having issues, needing to be reset, or you notice features that are missing. The hardware is all lacking, either in function or design. I love MS, I even like Windows 8, quite a bit, but I ahve ended up returning every RT or Surface tab I have tried. It reminds me of the xbox, how it felt like a beta product released on the public. Not to mention the Surface Pro is more expensive than some nice ultrabooks. I think it will be a great product in about two years when they realize that an ultrbook with a detachable touch display & low power consumption is where it is at. Until then, I will be sticking with the laptop & Android.

  5. PeaceMy wife chose the Nokia 820 for the size and the SD card, in the store, spur of the moment, despite my Android recommendations.
    The more I use WP8 and IE, the more I don’t want it.
    I tried IE the other night to see if the page loaded content better, vs. My stock Android Browser, but it didn’t load it at all. This is the second time.
    I wanted WP8 for IE, but not if I get less content.