the-weather-channel-ipad-app-updatedIf you are a weather and iPad junkie then check out the new update from The Weather Channel on their app for the iPad. It has some new and really cool features like  increased interactivity, weather-triggered images, a 3D globe with map views and more. Even though this is a relatively newer app only being released April 2, 2010, TWC has done a lot of work perfecting it and making the user experience second to none. It has since become a leader on the iPad device with more than 5 million downloads and above-average usage. The Weather Channel is the all-time most popular app behind only iBooks, an Apple app. Check out the video below for a 2 minute walk through the new app and of course TWC sent out a PR after that with all the whistles and bells added with this update!

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The Weather Channel Launches All-New Interactive 3D App for iPad
With presenting launch sponsor Westin Hotels & Resorts, redesigned app to provide
global and hyper-local map views, enhanced tools for forecasts, news and social

ATLANTA (October 20, 2011) – The Weather Channel® (TWC), together with presenting launch sponsor Westin Hotels & Resorts, is proud to reveal an all-new redesign of its popular The Weather Channel for iPad App, offering consumers a stunning new perspective to discover, interact and share the weather and news happening at their doorstep and around the world. The revamped, easy-to-use interface goes beyond forecasts to tell the weather story and its impact on consumers’ daily lives through immersive visualization, an interactive 3D globe with spinning map view, an integrated news and social tab, weather-triggered background images and more.
“In the age of the interactive social experience, we know weather information needs to be visual, accurate and at your fingertips. Part of the success of our iPad app has been our ability to listen to consumer feedback for ideas on how to improve, and we have learned a lot since it first launched with the original iPad,” said Cameron Clayton, executive vice president of digital product at The Weather Channel Companies. “This was an opportunity to create a better product that’s all about the consumer and gives them the opportunity to truly explore and share.”
The Weather Channel for iPad App brings together the best of TWC on mobile with the best of TWC on television to give consumers customized weather information at the tap of a finger for up to 10 saved locations. New features include:

· Weather-triggered background images on the home screen change to match local conditions, with 3D animated backgrounds available on iPad 2 devices.

  • An immersive weather forecast screen displays current conditions, a 10-day forecast, and expandable hourly forecasts in 15-minute TruPointsm increments for deeper engagement.
  • An interactive 3D spinning globe view to spin, pinch and zoom for weather. A satellite map shows pinpointed favorite locations, geo-tagged iWitness photos and more.
  • A news mash-up of the latest weather news articles from TWC, user-submitted iWitness Weather photos, and Twitter feeds from TWC meteorologists and severe weather experts.
  • Social integration allows consumers to “Share” weather conditions via email, Twitter or Facebook; post a Tweet or upload iWitness photos and video directly from the iPad camera.
  • HD-quality video of top news, weather forecasts, featured videos and original TV clips

The new app offers functionality from the original app, such as an extensive index of advanced interactive weather maps with local points of interest and customizable animated weather layers such as radar, clouds, UV index, rainfall, snowfall and more. Consumers can still depend on severe weather alerts with Push notifications and GPS “Find me” availability for weather conditions.
Westin Hotels & Resorts is the presenting sponsor of the new The Weather Channel for iPad App, running a rich media campaign that allows consumers to “Wipe Away Your Weather.” The innovative campaign targets consumers based on location and current weather conditions. For example, consumers in a snowy location will see their screen fill up with snow and can then “wipe away” that snow to reveal a warmer, tropical Westin resort destination, interact with the property, learn about other Westin Hotels & Resorts destinations, and share the experience via Facebook, Twitter and email. The campaign, created with creative agency Bartle Bogle Hegarty, digital agency Razorfish and rich media vendor Celtra, will run on multiple TWC platforms.

For a video demo of the new app, visit: http://www.youtube.com/watch?v=mTN8n8DKzmE. The Weather Channel for iPad App is available for free from the App Store on iPad or athttp://www.itunes.com/appstore.

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