See, Apple wasn’t expecting you to actually try to do the things in their commercials. That would be insane. But that’s exactly what Paul Kafasis did. So he asked Siri to remind him to put the gazpacho on ice in an hour. The results?

  • Put the spot show on ice

  • Put the spots on Icenhour

  • Put tickets botulinum

OK so then he made sure he was doing it right and took it a step further. He took the audio from the commercial and let Siri listen to that. That has to do the trick, right?

    • Call Mirium Booksbaum

    • Call Anna-Genelle Harev

    • Call Ron Ridenhour

Ironically, those aren’t even people in his contacts. Those are combinations of names within his contacts. In fact, just getting Siri to understand ‘gazpacho’ failed miserably as well.

But we all know, the facts won’t get in the way of sales…


  1. It’s hard to knock Siri so why do you think they didn’t just do something it can handle? I mean, it’s impressive in its own right so why not just do things in the commercials that are accurate and not subject yourself to this sort of stuff later?

  2. Yeah everything else works fine but just not as fast as the commercials would have you believe. 10-20 seconds per response maybe?

  3. I’ve been reading alot about Apple and the psychology behind people’s affection of their products. Apple are story tellers. I mean this in the best possible way because they have managed to get people to be emotionally invested in Apple products. In alot of cases it is reflected in the way users automatically defend their Apple products and dismiss anything as long as they are using what they “want” to use.

    I have the same conversation with my wife, an iPhone user, as I watch her dismiss my Windows Phone despite her iPhone having to be held together by its case because the screen is cracked and she can barely hear conversations without putting it on speaker.

  4. I asked this question to Siri and she understood me just fine (on the second try). On the first try, she was taking too long to answer, so I asked again.

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