AT&T Opens Huge Retail Store on Chicago’s Michigan Ave.

We all know how huge the Death Star is and AT&T is dropping 10,000 square foot of retail store on the Windy Cities Michigan Ave. otherwise known as the “Magnificent Mile”. Home to Garmin and of course the Apple Store, AT&T will also have their presence felt as well. Opening on September 1st, the AT&T store will advertise "It’s what you do with what we do."

Paul Roth, president of AT&T retail sales and service says that: "Our Michigan Avenue store is where customers can immerse themselves in everything AT&T is about and truly explore the technology we have to offer," and "AT&T is about delivering innovation that makes a difference in our customers’ daily lives. All of that will be ready for customers to experience at our flagship store."

Watch here for a tour of unique areas of the store where customers can:

• Play and learn about apps that interest them in the Explorer Lounge. At the Apps Bar, "app-tenders" serve up one-on-one and group demos, which are also displayed on multiple video monitors on the Apps Wall. An 18-foot high Connect Wall shows interactive content and product information, visible to the entire store and passers-by.
• See products, apps and accessories organized and showcased based on their needs in the Lifestyle Boutiques, including Get Fit, Be Productive, Share Your Life and Chicagoland. Chicagoland includes local apps and Chicago-themed accessories exclusive to the AT&T Michigan Avenue store.
• Use and interact with AT&T products for home security and automation, entertainment, music and automobiles at the Experience Platform. Customers can see how AT&T Digital Life services can enable them to control their home using AT&T wireless devices with a demo in the Family Life area. The Street Smart area features a 2012 Nissan Leaf and shows the future of automotive connectivity, safety and efficiency.
• View artwork from two artists with Chicago ties, Cody Hudson and Dalek, in The Gallery. One-of-a-kind smartphone cases with their designs are available exclusively at the AT&T Michigan Avenue store.
• Check out the latest smartphones, tablets, and other mobile devices in the product runway.
• Discuss new purchases or resolve questions with AT&T store representatives in quiet and comfortable consultation areas.

I travel to Chicago frequently on business and walk the “Magnificent Mile” from time to time, and as much as I hate to admit it, I will definitely be checking this store out. Anyone else in Chicago? Check it out and let us know what you think.