There are a lot of phobias in the world but one of the most popular and closest to home for me is arachnophobia, or the fear of spiders. Personally, I am not scared of spiders. I have “keeled” what to me seems like millions of them starting from my paranoid mother who my father claimed could hear a spider walking at the back of the house with sneakers on to my beloved wife who runs in complete terror from any insect including spiders. So for me, the most recent AT&T commercial featuring the Samsung Infuse 4G is a hilarious reminder that I am not the only one living with crazy people.
In the AT&T commercial, we have a pleasant business luncheon with three people discussing travel plans when after checking his email or text message, the guy in the center puts his Samsung Infuse 4G with it’s “Crystal-clear 4.5” Super AMOLED Plus touchscreen display” that has “Colors so real it’s almost unreal” lays his device down near the center of the table in plain view for everyone to see.
There are a lot of inconsistencies with what happens next as he lays down the device with the screen off, the device mysteriously displays the lock screen with out being touched to display Brachypelma smithi or what is more commonly known as the Mexican Red Knee Tarantula. An excellent choice by AT&T to use this colorful species but I would have personally liked to have seen them use Theraphosa blondi, the Goliath Birdeater Tarantula. Even though the colorful and quite aesthetic Brachypelma smithi brings the brilliant screen of the Infuse 4G to life, the Theraphosa blondi would have made a better choice to illustrate the sheer power and size of the Infuse 4G. To each their own I suppose and as I am not the highly paid marketing consultant for AT&T all I can do is offer my humble opinions to choosing the proper arachnid. But I digress.
As I was saying, our spider loving, Samsung Infuse 4G toting dude in the middle lays down his device, it mysteriously pops the screen on without hitting a button. No incoming call or text message across the screen, just a huge spider on the front that looks so real it reduces the poor woman at the table to one of the most blood curdling screams I have heard in a long time. In her fit of terror, she is not without a hero to save her from dire peril, the third member at their table removes his shoe and lays a smack down on what he and everyone else perceives as the Mexican Red Knee Tarantula. Granted if would have known that the Brachypelma smithi has a body of 4 inches and an over all width of 6 inches he would have recognized this spider to be the fraud it really was and simple the brilliant 4.5 inch screen of the Infuse 4G. I will cut him some slack because it was in the heat of the moment with his business partner having a screaming ninny-hissy fit.
Great commercial by AT&T and worth the 30 seconds of your life to view it.