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Microsoft’s ads suck

Could someone tell me why Microsoft (with exception to that recent Nokia ad, which was good) consistently makes crappy ads? Why does Google seem to have the market cornered on excellent TV spots? If you’re going to spend hundreds of millions on these campaigns, why not throw a few extra bucks at finding better creative talent to brew up ads that don’t suck quite as much as this? What’s up with all the mediocrity?
http://www.youtube.com/watch?v=qrQp-DE-V8c

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