Should Cialis Users Be Targeted For Windows Phone?
Great article on ZDNet going through the thought process behind helping your dad to buy a smartphone and the conclusion reached is that there’s a mega demographic out there of the elderly Baby Boomer generation that are adapting to smartphones and when you lay them all out there, Windows Phone actually makes sense. From an ease of use perspective, iPhone and Android just have dizzying icons and Android is too high maintenance to just pick up and use. Meanwhile, with Windows Phone you can just take a glance and see everything you need to know and you can get it with a screen larger than 3.5” in case your eyes are going. And even though they’re not on Facebook I could imagine just setting them up with an account to follow their kids/grandchildren (unless they’re in college in which case they won’t want to know). And let’s be clear, they don’t know what the heck cut and paste, tethering or multitasking are anyway and big bold tiles that are just moving a bit…well that may be perfect for them.
Yeah, there’s plenty of tongue and cheek but there is some truth behind every joke. What do you think?
image via ZDNet as well
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About The Author
Since I belong to the elderly Baby Boomer generation, let’s see…
I am on Facebook. And Twitter. I work for a small tech firm in Silicon Valley. I have a kid with three college degrees and his own kids. I have two more kids in kindergarten. I write a blog. I am an excellent multitasker, so I require the same of my smartphones. Cut and paste is one of the best time savers ever invented. Smartphone tethering is overrated, because I have wireless connectivity accounts that cover most of the country. Yes, my eyes have been going for quite some time, but I still use my little Fuze screen with no problem.
I currently have three smartphones: A Windows Mobile Fuze, an Android Captivate, and an iPhone. I can use all three interchangeably without getting confused. I have flashed ROMs and tweaked to my heart’s content. I can type faster than an xer on both hard and soft keyboards. I can even sync contacts across my PC and all three phones without getting duplicates.
But I do not have a WP7. Based on specs, I do not see why one of us Boomers would choose a WP7 over an iPhone or Android. If the value is in screensize, you’re talking about hardware not OS. If the value is a homescreen with up to date info, then Android’s widgets and updating icons work just fine. When my non-techy, elderly friends forget where they put their feature phones, they are tending to buy Android and use it stock.
I’m sure that I will try a WP7 one day, but I will wait for it to become a little more mature, like me. Oh, and I don’t need Cialis.
@Rick:
You said: “I work for a small tech firm in Silicon Valley.”
You said: “Based on specs, I do not see why one of us Boomers would choose a WP7 over an iPhone or Android.”
I say: “Why do people who work in the technology sector try to answer questions aimed at the general public?”