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Smoked By a Windows Phone: 98% Success Rate, 50k Contests, 100m Views

The Smoked by a Windows Phone campaign seems to have been quite a success based on the numbers. Even if you thought it was a gimmick, it got people’s attention and showed what the phone can do. Microsoft has some stats to share about it:


The total number of views of Smoked by Windows Phone videos since it kicked off in January.


YouTube top 5 most viewed lists in which Smoked videos appeared (“Most Popular from Around the Web – All Categories”, and we’re still in the top 5 on Science & Technology)


Percentage of viewers who liked Smoked videos on YouTube.


The number of countries running Smoked by Windows Phone.. Some of my favorites include Hong Kong’s game-show style event, Indonesia’s 50-person mall takeover, Nokia India’s “Blown Away by Lumia”, and the UK’s massive “Dare to Live” campaign that is spanning retail, advertising, the web, and of course, in-person challenges.


This represents the number of smartphones that have been Smoked by Windows Phone since CES. A big part of this is the “$1000 Windows Phone Challenge” that the Microsoft Stores have been running since March. Here’s how Windows Phone has fared in-store so far:


Windows Phone’s global win percentage. This includes everything from CES through today.


The estimated number of people who’ve seen, participated in, or read about Smoked by Windows Phone worldwide. This includes stuff like social and media impressions from our videos and ad buy, as well as media coverage social shares, tweets, and Facebook posts. That’s a LOT of people checking out Windows Phone!

They also have new ads debuting today that you can check out here.