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The real Windows Phone ‘app gap’ is with the smaller apps

Microsoft and Nokia have been proud about getting the top iPhone and Android apps over to the platform. I am and continue to use Windows Phone and I love it but my issue isn’t with the top apps. In fact, I don’t care at all about Instagram.  What I do care about is when I get a car and it has a custom app that unlocks the doors and that’s only available for Android and iPhone. And then my ADT alarm system has an app that I can’t download. And I can’t even order food from Seamless web to moan over. 2 billion downloads is great. But Microsoft still hasn’t convinced developers that the synergy and sales between Windows 8 and Windows Phone 8 are compelling enough to put them on par with iPhone and Android. That’s been and continues to be a huge thorn and unless they start to talk about sales numbers and really give developers an incentive to get these mid-range apps out there then this isn’t going away. And yes it’s hard to convince someone to buy a phone when these apps are all missing and they’ll need to give them up.