Thursday Tech Throwdown: Schiller Scared Of Samsung
So Apple marketing exec Phil Schiller decided he’d chime in on Android and Samsung in particular. You don’t know Phil Schiller? He’s the guy nobody talks or cares about at Apple. Forstall was polarizing, Ives is glorified but Schiller? He’s the smuck that takes the credit for the fact third-party developers have basically made the iPhone what it is today. In short Schiller is quoted as saying "And that extends to the news we are hearing this week that the Samsung Galaxy S4 is being rumored to ship with an OS that is nearly a year old," he said. "Customers will have to wait to get an update." Nobody is reporting this so where’d he get such erroneous information? Clearly its difficult getting good reception inside Apple’s walled garden.
Nobody buys the iPhone for iOS, they buy it because of all the awesome apps developers create for it. Notice nobody ever says anything about missing a built-in iOS feature when considering jumping to another platform? But we hear all the time about Angry Birds, Draw Something, Instagram, etc. He’s in charge of marketing, which by the way, has kept pace with iOS in become quite stale. Having a gigantic marketing budget should allow you to do better. You want to know what really has Schiller’s panties in a bunch? Samsung’s marketing is trouncing Apple’s. Nobody talks about Apple’s commercials anymore. They do with Samsung and Samsung is only increasing the boldness and tempo of their marketing. My advice to Schiller would be to STFU and do your job.
I wouldn’t wonder if Google also is worried about Samsung. Definitely both Apple and Google should worry about Samsung. The biggest loser in this is of course HTC. They jumped onto OHA bandwagon putting relationship with Microsoft at stake. They took away all the research benifits they got from Microsoft and invested that into OHA/Android and rest of the members of OHA silently slurped those benefits and pushed HTC out.
I fully expect Samsung to break away from Android by early 2014 and become their own walled garden. The fight for third place will become ferocious with BB, WP and the new SS all fighting for position.