With a sample size of 1,801 US adults, Facebook is more diverse than the others, women outnumber men 4-to-1 on Pinterest, LinkedIn’s demographic skews to college graduates and higher income adults, and Twitter is the platform of choice for younger adults, non-whites, and city folk.
40% of Facebook users visit the site more than once a day, compared to 35% of Instagram users and 29% of Twitter users.
36% of those interviewed only used one of the sites asked about, while 42% used two or more and 22% used none of those (but use others). For those who said they used one of the above, 84% were Facebook users, 8% LinkedIn, 4% Pinterest, and 2% each for Instagram and Twitter.
On to Burst Media’s report.
With 2,577 US adults interviewed, Burst came up with the following:
While women outnumber men on Facebook as a whole, in the 18-34 demographic it’s almost even (56.1% to 56.7%). Among 34-44 year olds the difference is the greatest – 61.6% are women while 52.6% are men.
Pinterest and Instagram, as very visually-centered sites, skew even more heavily female. 21.9% of women surveyed had a Pinterest account and 10.4% had an Instagram account. Only 4.8% of men had a Pinterest account, and only 5.8% of men had an Instagram account. Looking at that valued 18-34 group, the difference is the greatest, with 25.5% of women having a Pinterest account to 3.6% of men, and 20.8% of women having an Instagram account vs. 8.4% of men.
Well, that’s some of the data, and what FinancesOnline has to say about it. Check out part 2 for what I have to say about it.
GIS C++!>$ And if you can translate that, you've been around as long as CompuServe.
IT is now just a hobby, and shares my time with cross-stitch and knitting. High-tech, low-tech, and everything in between. I keep these guys in line and roll my eyes at Simmons. Come on, ladies, celebrate your love of technology! "Tech should be black. Colors are for cases."