According to a recent press release issued by Best Buy more than half of the American mobile phone users do not know when their plan expires. I do find that hard to believe but I am guessing that this will be getting better in the future as newer and better phones keep on coming out every 6 months. I can also guarantee that every single Apple Fanatic out there knows when their plan expires. The survey conducted by GfK Roper also provided these results.
45 percent look for multimedia capabilities including music, video and camera
32 percent look for GPS navigation
29 percent want to replace landline phone
26 percent want to be able to access social networking sites
26 percent want to be Wi-Fi enabled
15 percent want to make eCommerce purchases from their mobile devices
15 percent want to be able to download a movie
14 percent want to be able to play games from their smart phone
To help consumers with their mobile phone plans (and also to sell more hardware) Best Buy Mobile created a upgrade checker website for consumers. The site http://www.bestbuymobile.com/upgradechecker lets the consumer check to see when their plan expires and also to send them a notification via text when their plan is about to expire. I have tried this site and it is user friendly and does as advertised. So give it a shot and start counting down the days that you can get rid of your iPhone and go to WP7.