Late to the party? Too late perhaps. Not a chance, Microsoft’s reimagining of their mobile platform-Windows Phone-is still picking up mindshare and supporters despite what some might have you believe. Yes Android is taking the world by storm, yes Apple still has the most visible mindshare. Kudos to both platforms for driving innovation and adoption. This isn’t an article to bash the others. The purpose is to remind the pundits that Windows Phone is far from dying, in fact its maturing and filling out quite nicely.
It seems each month there are a couple of standard bearer apps and games that hit the marketplace. This month is no different. We have the releases of official Best Buy, Gowalla, Angry Birds, Plant vs Zombies and Kik Messenger. We hear news of leading mobile medical solution companies investigating the platform for viability and more operators and Original Device Manufacturers (ODMs) getting aboard in time for the fall release of Mango. Counter the continual support developers are giving Windows Phone 7 compared to the abandoning of developers on the Blackberry platform.
I am sure Android and iPhone users laugh as they have had access to such apps for a while now but that doesn’t matter. What matters is that there have been proven signs that there is room for at least three major platforms to succeed. Windows Phone is poised to take the number 3 spot away from Blackberry and with it comes increased mindshare.
The tale of Windows Phone is one of bold chances spliced with the intent to be the best of both worlds. Mango delivers an A+ upgrade to the platform and gives the platform a chance to see an explosion in the app marketplace despite Microsoft’s intent on the platform being decidedly info-centric instead of app-centric. So much attention is being placed on the Microsoft 1st party services and integration that virtually no attention is being paid to the 1500 new APIs that allow such apps as Layar and Skype to now come to the platform. Music streaming apps like Pandora will now also be able to run in the background. This is just the tip of the iceberg and I can only imagine the flood of apps that will amaze users of the Windows Phone platform this fall.
So yes Android is King, Apple is Magical and they are terrific in their own ways. There is a new platform that is attempting to change the conversation with something new to say. Say hello to Windows Phone.