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Advertising Done Right: Lumia Appears On LIVE! With Kelly–Audience Members Given a Lumia 710

imageWhat do you do when you lack name recognition? Get on tv. Microsoft and Nokia teamed up with LIVE! with Kelly as part of a post-Oscar recap where Kelly Ripa talks about the Lumia 710 and shares photos on the phone. To top it off, all of the audience members got a phone with 6 months of service from T-Mobile.

If you’re not sure if this is the right show “Since the The Oprah Winfrey Show concluded its 25-year syndicated run on May 25, 2011, Live! has been rated the most-watched daytime talk show in the US, averaging about 5 million viewers per episode according to daytime television ratings”

Great marketing.

via the Windows Phone Blog