Anyone Care To Explain Nokia’s “Amazing Everyday” Ad To Me?
Maybe I’m not European enough to get these…that has the be the case. Because otherwise having a phone commercial that’s not about a phone just strikes me as a missed opportunity. Here watch this:
OK so did that make you go out and buy a phone? Nope, they didn’t learn from Apple yet. If you want to sell phones you need to highlight a singular awesome aspect of it and make people crave it. Unless of course, I just don’t get it.
If you really want to be confused try this:
The description:
The Nokia Lumia 800 smartphone – http://nokia.ly/swbIpm
We found Marciano Darling doing his Gangster Ironing online. We invited him from The Bahamas to LA to be in our film. He agreed, but like all good gangsters only if he could bring his mum.
See more of The Amazing Everyday here: http://nokia.ly/hWCnbn
What?
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I don’t really get the whole thing.. but..
I guess “It makes your everyday experiences in life more interesting with having an Nokia phone..”
The ad looks cool nonetheless.. and I want one.
I think Nokia’s primary job at the moment is to raise awareness and the hip factor of WP7.5. Personally, I think the ads will more likely achieve those objectives than not. Once you bring people in the door, you can tell them more. As a Mango user, I have to admit that Mango finally feels like a phone OS that I could recommend. However, as much as I like Mango, most people simply don’t know it. In fact, when they think “WIndows” or “Microsoft”, I bet you the average response wouldn’t be extremely positive. The top of mind phones are iOS and Android devices. The top of mind paradigm is a grid of icons – not live/dynamic tiles. As long as those two things remind true, WP7.5 growth will remain below expectations.
Remember those “really” funny commercials? I still recall the day I sat at a movie theater and how the ads (when they were new) got amazing reactions from the crowd… but as soon as the announcer said something about “Windows Phone” and showed the UI… it was dead silence in the theatre.
Sell the sizzle! They won’t know how great the steak is till they have a taste. 🙂