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ESRB Ratings Appear In Windows Phone Marketplace

Just perusing what’s new in the Marketplace and saw this guy. It’s a game called mGolf Lite that was released two days ago and has an ESRB rating and a prominent badge displaying it. I’ve gone through a bunch of other recently approved games and I don’t see it in other games yet but I presume this is the beginning of something we’ll be seeing a lot more of.