Just yesterday we received word that Nokia was setting up an arch in the mall just feet away from the London 2012 Olympics and Stefano Santos was nice enough to go through the mall and share his photos with us. You can see in the mall there’s already a lot of Windows Phone marketing before you make it to the Nokia booth and the arch itself is bigger than I imagined. Neat installation overall and great marketing which appears to be effective as it’s sparking up conversations.
Interestingly the Feedback is labeled as “feedback to Nokia:Nokia values your opinion” and there’s a “We Care’ application which bears Nokia’s logo as well so it’s clear that they are taking ownership of this experience even if the core OS is Microsoft’s. And yes, there’s a contacts transfer app as well so they’re making sure that the day one experience is a good one.
Overall I think Nokia’s headed in the right direction here and what’s good for Nokia is good for all Windows Phones. What do you think?
Thanks again to Stefano for taking the time and sharing with us!