Kindle Ad Goes After The Shiny Shiny iPad

Kindle has to appeal to its strengths if it wants to stay relevant in a world where the iPad and other multipurpose devices are competing so it’s interesting to see them go after the iPad directly here as failing to be a good e-reader and specifically at failing in bright light. I think it’s a start but if they want to fight the mighty iPad they may need to be even more direct and go after battery life, size, etc in one shot. What do you think. Does this work for you?