Tom Warren of Winrumors.com published an article today revealing that Microsoft, in addition to other suitors may be trying to snatch up the popular Hulu service. If true this would be yet another bold effort on Microsoft’s part to be the major player in the entertainment arena. One thing is for certain, they are sure getting aggressive and honing in on things that consumers have embraced.
“The software giant has reportedly met with Hulu to discuss interest in a potential sale. Los Angeles Times reports that Google, Yahoo and Microsoft have all held talks with Hulu recently. Hulu is an over-the-top (OTT) subscription service available in the United States. The video on demand service allows users to stream TV shows, movies and trailers etc.
Microsoft has history with Hulu in several areas. The software maker has a tight deal with Hulu for its Xbox service. Hulu Plus for Xbox 360 also allows Hulu users to queue TV shows or movies from their console. Hulu Plus is available across multiple devices and Xbox 360 users can continue to watch their TV shows and movies across any internet-connected devices, including PCs, smartphones and others. Microsoft’s MSN arm previously helped launch Hulu as an initial distribution partner. If the LA times report is accurate then it could explain why investors have been interested in Microsoft stock recently. Hulu’s monthly subscription service is profitable and their web site is supported by ad revenue.”