Nokia Cranking Up The Heat in Windows Phone Gaming! [Updated with Video]
Nokia is set to deliver 27 exclusive EA games to their Lumia line of Windows Phones. We’re quite sure the exclusivity isn’t perpetual but the jump start is enough to tip the buying scale from another Windows Phone OEM at time of purchase. The more important part is the fact Nokia has gotten EA to deliver titles to the Windows Phone platform. This will only serve to strengthen and benefit the Windows Phone ecosystem including other OEMs. This is a clear example of one of the valued additions Nokia can bring to the ecosystem. When you have a war of ecosystems, and make no mistake it is, strong partners can make all the difference.
For example, Apple gets its mapping and search from Google. They also have utilized YouTube as a drawing attraction to the platform since the early days of the iPhone. What would the iPhone be like without Google’s assets early on? This is why it is good to have strong partners like Samsung delivering screens, Nokia the camera and build quality and HTC with the gigantic screens.
here’s what to expect:
Hold the phone. Am I read thing right? Only Nokia devices will have access to these games?
At first, probably. They’ll probably open them up after a certain period. Remember Illo & Milo? It was free to AT&T sets for, what, the first month or three?
I would expect these titles to go all-Windows Phones after a few months. It’s an out-of-the-gate marketing ploy.
Oh ok, I guess if it eventually comes out for other phones that wouldn’t be so bad. I was thinking it would stay exclusive. That would suck for other phone manufacturers and their consumers. Still kind of lame though.
Yes Nokia will have an exclusivity period then the games will become available on the Marketplace for everyone else.
This more than anything just shows how Nokia does business and how they are indeed providing differentiation from other Windows Phone OEMs. As long as they continue to bring premium builds, service exclusives (mapping/navigation and location based services) and great marketing Nokia is going to gain traction and mindshare.
And don’t forget that aside from some liberties Microsoft may give Nokia regarding integration with the OS (like Nokia Music instead of Zune in certain countries), all the other OEMs have the ability and opportunity to create great apps and negotiate exclusive agreements. It’s up to them to make it so, or step aside and watch.