OVERLAND PARK, Kan.–(BUSINESS WIRE)–When Sprint (NYSE: S) launched its exclusive rewards program for its most loyal and high-value customers a year ago, the company had no idea how popular the program would be. The exclusive benefits Premier members received have helped to foster loyalty between Sprint and its customers. According to a recent GFK End-User survey, Premier customers, indeed, are far more loyal. So to mark the one-year anniversary, Sprint is announcing enhancements to the program with the goal of further improving the Premier experience.
“In a world where there are companies who have thousands of customers, the customers tend to get overlooked or viewed as a metric based on revenue. This program shows me Sprint sees my loyalty and I am not just a revenue stream.”
- Six-Month Plan Check: Premier moved beyond simply reminding customers every six months to use Sprint’s online plan optimizer to instead proactively doing a six-month plan check for customers and letting them know if there’s another plan that provides them more value.
- Anniversary Rewards: Every year, customers get a “thank you gift” for their loyalty. Now customers have the choice of a $5 service credit to their account or 75 voice bonus minutes.
- Premier Community Forum: The official launch of an online user community for Premier customers. A forum to chat with fellow Premier customers, or talk directly with the Premier program managers about questions or ideas for Premier.
- Premier website: This newly designed site (www.sprint.com/premier) is available to both Premier and non-Premier customers to stay on top of Premier eligibility and program benefits.





