It’s that time of year again when AT&T contract customers begin scampering for ways to get their phone upgraded before their two year contract has expired. Sure, you can break your contract and pay the ETF, then close and open your account and start all over again. But why should you have to do that?
I don’t work for AT&T, but I have been a customer for a long time. So, I may miss some of their logic here, and if so, please correct me. From where I see it, AT&T’s business objective is to have as many “contract customers” as possible. Contracts ensure future income and retain customers for future contracts. With so many options for month to month plans with unlimited everything available to consumers today, what do contract plans actually offer, aside from a guarantee that you are paying more than anyone else for cellular service. Ok, it might give you access to a carriers highest speed network. The biggie though, is subsidized phones.
